You Matter Juice Bar And More

by Charles McGuigan 06.2025

Literally: You are what you eat. And drink. Every morsel, every drop we ingest and digest creates the sustenance that eventually feeds each cell in our body from skin and hair, to muscles and bones, to digestive tract and cardiopulmonary system, even to the master of it all—our brain.

Tricia Walker opened You Matter Juice Bar And More on MacArthur Avenue last year with a full knowledge that her concoctions would not simply please the palate. They would also aid in the health of body and mind. She learned about the benefits of cold-pressed juices and smoothies from the deepest sort of personal experiences.

When Tricia’s mother was diagnosed with metastatic breast cancer, her daughter went to work finding recipes for juices and smoothies her mother could drink and tolerate after going through bouts of radiation therapy. And these miracles of nature seemed to work.

But even before that, Tricia had learned about the efficacy of cold-pressed juices. “I originally started doing it for my own health reasons,” she says. Tricia tells me that she suffers from  Depression, Anxiety, and PTSD.

About ten years ago, she opened her own business—Christine’s Place. She worked out of a commercial kitchen down in Shockoe Bottom. “I had a mobile unit, and I used to sell juice from off that cart as well,” she says. “I was doing popups,  and one was in front of Walker and Son (jewelry store) about nine years ago. I wanted to see how a juice business would do on MacArthur Avenue.” It seemed like an ideal location for a juice bar, and she liked the spot occupied by Morsels.

So in January of 2024, shortly after Morsels shuttered for good, Tricia leased the space and transformed it into a full-service juice bar that also features smoothies, tea and coffee, and a number of dishes to satisfy your appetite, everything from avocado toast to yogurt bowls.

The most popular cold-pressed juice offering is the Detox made with apples, celery, ginger, lemons, pears, and spinach.  Another top seller is the Cleansing Beet which combines apples, beets, carrots, ginger, and lemon. And the third most popular juice at You Matter is Energizing Green with green apples, cucumbers, kale, lemon, parsley and pineapple.

“We use only fresh produce,” Tricia says. “There are no sugars, no additives, no chemicals, no preservatives, and no heat treatment. It literally goes from the cold presses to the bottle straight to the customer.”

And every customer who visits You Matter leaves with a little something extra. “No mater who comes through the front door, they are leaving with an affirmation that they can share,” says Tricia. “They can affirm themselves, and there are talking points on the back of some of these affirmations. They encourage us to take a break and check in on our mental wellness and see what surfaces.”

Marcia Walker pauses, and then adds. “Because you matter. Everyone matters.

You Matter Juice Bar And More

4040 MacArthur Avenue

Richmond, VA 23227

(804)215-6356

youmatterrva.com